What is LINE OA?

LINE OA (LINE Official Account) is a LINE account specifically designed for businesses.
It helps shops, organizations, and brands communicate with their customers effectively.
You can send messages, promotions, coupons, images, videos, or broadcast updates directly to followers.
Additionally, it offers a wide range of marketing, sales, and customer service features that help elevate online business operations.

Recommended Features for Businesses

• Rich Menu: A shortcut image menu displayed in the chat, helping customers easily access important information or links.
• Greeting Message: Set up an automatic welcome message when someone adds your account as a friend.
• Auto-Reply Message: Configure automatic replies based on keywords or set times to answer basic customer inquiries.
• Broadcast: Send messages, news, or promotions to all followers at once.
• Card-Based Messages: Showcase products or services through beautiful and scrollable card-style messages.
• Rich Video Message: Send videos that autoplay when a customer opens the chat.
• Coupon & Reward Cards: Create discount coupons or loyalty cards to boost sales and customer retention.

Why Your Business Needs LINE OA

• Easily reach Thai customers: LINE is the most widely used messaging app in Thailand, allowing businesses to tap into a large customer base.
• Direct communication with customers: Send messages, promotions, or important updates quickly and directly to customers.
• Build stronger relationships: Communicating, providing information, and offering customer service through chat helps create a closer connection with the brand.
• Increase sales and close deals: Utilize features like Rich Menu, Card Messages, and Coupons to encourage purchasing decisions and close sales instantly through chat.
• Reduce admin workload: Features like Auto-Reply and Chatbot (for future expansion) help answer repetitive questions automatically.
• Personalized marketing: Broadcast messages targeting specific customer groups for more effective marketing.